March 23, 2018

Our Story

Claire & James

who's behind the academy?

We’re a husband and wife team that are sick of witnessing the damaging affects of the inauthentic, dark side of the health and fitness industry. It’s leading people to yo-yo diet, try faddy quick fixes and be in a constant state of comparison and self-loathing.

It’s our passion and purpose to make a significant shift against this exhausting, one size fits all, social media driven approach. It’s time stressed out, time poor people had access to balanced, knowledgable and sincere information – that doesn’t expect them to look like the latest instagram star or eat like a vegan food blogger.

And the Academy is just the beginning of our mission. A mission that will see us bring to light simple, effective ways to get YOU back in control – and not at the mercy of companies just out for a quick buck. One that empowers you to know your worth, get unstuck from your rut and drives you to become all that you can be.

Why We Got This Started

We’ve run one of Europe’s most successful fitness holiday companies, based in Ibiza, since 2012 – training thousands of clients, including celebrities. We’re also fortunate enough to have many national press recommendations and happy client testimonials.

It’s meeting all these people over the years that’s led us to build and launch the Academy. We understand that most of us have similar struggles, needs and difficulties when it comes to health and wellness – be that physical, mental or both.

So we desperately want to make our years of expertise, knowledge, support, motivation and guidance accessible to WAY more people – not just via our retreats.

We were both in the London corporate rat race for 16 years. So we’ve experienced the stress, emptiness, unhealthy and destructive behaviour that so often comes with it. Doing lengthy workouts and eating well was often the last thing on our mind.

That’s why our approach is perfectly designed for the busy corporate execs; it’s the smartest, quickest, most effective training, alongside a flexible nutrition approach and practical ways to de-stress, feel energised and enjoy life’s pleasures.

We don’t expect you to BE superhuman. But we do want you to FEEL superhuman. That’s why we created the Academy.


Claire previously worked in PR. In her attempt to escape her misery, she qualified as an NLP Practitioner and Business Coach, where she worked  as a consultant for Microsoft. When she didn’t like that, she became a stress management consultant. She didn’t like that either. Finally, at 34 she found her thing; empowering women to prioritise their wellbeing – physically and mentally. She qualified as a PT and Nutritional Advisor and made it her mission to help women, wherever they were on her journey, to feel strong from the inside out. This comes across in everything she does – from the retreats, to her live rants on Facebook.


James worked as a music journalist and then went into the corporate media world – after having originally got a Masters in Psychology! When the opportunity arose for him to escape to Ibiza to set up a gym – he jumped at it. And although it failed miserably, the retreats business flourished. As a qualified PT, nutritional advisor, NLP practitioner and hypnotherapist, James brings a fresh male approach to the industry. He’s in his mid-forties, battled his own body and mind demons – but looks and feels better than he did in his twenties. Now his purpose is to lift up others so they not only believe in themselves, but thrive.